Xolair — Life Changing

PROBLEM

Urticaria is a disabling skin condition characterised by a rash of round, red weals on the skin that itch intensely — sometimes with dangerous swelling — caused by an allergic reaction, typically to a specific food or drug.

Also called hives, chronic spontaneous urticaria (CSU) is like an urticaria on ‘corticosteroids’ — unrelenting, uncontrolled and unbearable for six weeks or more. 

Unacceptable.

SOLUTION

Thankfully, a remedy was available in the form of XOLAIR — an antibody that helps decrease allergic responses and, as our tagline explained, is the new way treat CSU.

Through a visually arresting yet simultaneously empowering idea, the ‘Life Changing’ campaign demonstrates the huge positive impact of XOLAIR in alleviating rapid itching and burning sensations by allowing sufferers to metaphorically shed their skin.

From crafting brand guidelines to developing an interactive detail aid and building a symposium stand, the HCP-targeted campaign was spearheaded by emotionally evocative POS posters backed by compelling facts and statistics.