BRIEF

In the lead up to Christmas 2021, Zip ran a unique cashback offer exclusive to Nike stores.

STRATEGY

Point of sale (POS) signage was required to promote the $30 cashback offer to Zip users and create awareness for Nike customers.

The goal was to increase TTV using the cashback offer and increase signs up to Zip using a dedicated QR code.

SOLUTION

What do you get when you cross the greatest advertising tagline of all time with a Zip instore offer?

The Just Zip it campaign appeared on product tags, change room mirror decals, A5 strut cards and A5 fliers across 57 retail Nike stores around Australia.