BRIEF

Post-pandemic, Australians were showing an increased desire to prioritising their health and wellness.

With spending on fitness and sporting goods rising 24% in the last half of 2022, gym memberships up a personal best 108% and incumbent Peloton BNPL provider Affirm exiting the market in March, Peloton found itself squarely in the peloton.

In its own words, Peloton needed to show up and Zip needed to announce the partnership, boost awareness with existing and current Peloton users, and engage current Zip Money customers in transacting at Peloton to drive higher Zip Money AOV.

STRATEGY

What Peloton needed was the proverbial leader’s yellow jersey.

And it would show up with the swift insight that movement is the unifying thread in its – and indeed in Zip’s – brand language.

Syncing neatly with the trailblazing fitness platform’s ‘motivation that moves you’ tagline, move now pay later enables game-changing transformative experiences (Peloton) by rebalancing the power in payments (Zip).

SOLUTION

Peloton is live on Zip – a statement of intent capturing the community spirit of ‘live’ studio classes that originally set Peloton apart from the pack.

Where Zip shows fearless motion through its -7 degree logo, Peloton uses diagonal motifs to motivate and inspire action.

Minimal yet mighty, the static motion featured across PR, web, app, CRM (eDM and IAM), social (organic and paid) and POS creates an illusion of speed that brings to life the best of Zip x Peloton, encapsulated in two simple words: It’s on.