Aboriginal Patient Survey Program
PROBLEM
Aboriginal people are not equally represented in information about the performance of the NSW health system.
SOLUTION
In order to rectify this shortcoming, we have developed a campaign in healthcare facilities throughout the state urging Aboriginal people to have their say in the quality of Aboriginal health care by filling out patient surveys given to them after visits to healthcare facilities.
In order to achieve this we worked with a piece of art developed by proud descendant of the Karajarri people, Marcus Lee. We created a new colour palette specifically for this program which represents Aboriginal people and Torres Strait Islanders. These colours are a represent the earth, water and sand of the country we occupy.
We used the artwork and colour palette to create a poster and leaflet series which were sent to all corners of the state. The design is intended to stand out in a cluttered environment by reducing content to a strong call to action and a striking graphic. This is the reinforced by the content of the leaflet reminding people to ‘Have your say’.
Once the surveys have been filled out and returned, the results are then built in to a ‘Snapshot’ report. This report is also designed with the same colour palette and texture as the promotional campaign and includes custom infographics which fit with the style of the piece of art used as well as tell a clear, concise story in a way which is sensitive to the subject matter.
ABORIGINAL PATIENT SURVEY PROGRAM – PROMOTIONAL POSTER
ABORIGINAL PATIENT SURVEY PROGRAM – INFORMATION LEAFLET
ABORIGINAL PATIENT SURVEY PROGRAM – SURVEY SNAPSHOT
RESULTS
The response from stakeholders in the project had been overwhelmingly positive. We have had to reprint large numbers of both posters and leaflets as they proved very popular.
The XXXXXXX have also announced that they would like us to expand upon the project by producing collateral which covers more specific topics such as Maternity care. As such we will eventually be reporting on a wider and wider range of Aboriginal health topics and not only have a better understanding of the state of it, but the government will be in a position to act in an efficient manner to help improve the system.